Internship Project : Digital Marketing (Social Media & E-Commerce)
Form of promotion for a particular menu item, designed to attract customers interest
Role
Digital Marketing Intern
Industry
Consulting
Duration
4 Months
Stage 1. Market & Competitor Research
Initiated digital marketing activities by conducting market and competitor research to understand industry trends, audience behavior, and the competitive landscape. Monitored emerging social media trends and analyzed competitor activities to identify relevant content opportunities and develop a stronger understanding of the target audience.
Stage 2. Content Strategy & Planning
Developed content plans and publishing schedules across social media and e-commerce platforms, ensuring consistent and timely communication. Assisted in planning promotional campaigns and product launches by translating marketing objectives into relevant content ideas and digital activations aligned with audience interests.
Stage 3. Social Media & E-Commerce Management
Managed social media and e-commerce activities throughout the content lifecycle, from planning and publishing to monitoring performance. Created and published content while maintaining consistent brand communication across digital channels. Supported day-to-day channel management to ensure content and promotional activities were executed effectively.
Stage 4. Paid Media & Campaign Support
Supported the execution and monitoring of digital advertising campaigns through Meta Ads Manager, while coordinating Google Ads and e-commerce advertising activities. Monitored campaign performance and assisted in evaluating key metrics to understand the effectiveness of different digital initiatives and audience responses.
Stage 5. Performance Analysis & Reporting
Tracked key performance indicators including total posts, reach, views, engagement, and follower growth to evaluate digital performance. Prepared weekly and annual reports by consolidating data from social media, advertising, and e-commerce channels, using performance insights to support content optimization and future marketing decisions.
Outcomes
The experience provided hands-on exposure to the complete digital marketing workflow, from market research and content planning to channel management, paid media, performance analysis, and reporting. Through continuous monitoring of audience behavior and campaign performance, I developed a more data-driven approach to content and digital marketing while gaining practical experience in managing multiple digital channels and supporting promotional initiatives.
