Nothing Greater Than Harder, Nothing Worse Than Later.

UNIVERSITAS MUHAMMADIYAH PROF. DR. HAMKA

Bachelor of Communication Science, Public Relations

2018 – 2024 (GPA 3.62/4.00)

Digital Marketing Intern, PT. New Era System - Jakarta, Indonesia

July 2023 – October 2023

• Managed end-to-end social media and e-commerce operations across multiple digital platforms.

• Developed monthly content plans aligned with marketing objectives and campaign strategies.

•Created and executed engaging social media content aligned with brand objectives and audience preferences.

Business Operational Staff, Sushi Gookil - Tangerang, Indonesia

June 2019 - September 2023

• Managed end-to-end daily store operations, ensuring smooth business activities from opening to closing.

• Coordinated procurement and inventory management to maintain optimal stock availability and operational efficiency.

• Monitored and analyzed daily sales, operational expenses, inventory costs, and profitability to support business decisions.

Public Relation & Social Media, Cakrawala Remaja Indonesia - Tangerang, Indonesia

November 2020 - Januari 2021

• Managed end-to-end social media activities, including content planning, content creation, publishing, and community management.

• Developed content plans and wrote engaging captions aligned with campaign objectives and target audiences.

• Designed social media content using Canva while maintaining brand consistency.

•Managed community engagement by responding to direct messages, comments, and audience inquiries in a timely manner.

•Built and maintained relationships with media partners and influencers to support event promotion and increase brand visibility.

Social Media & Content:

Social Media Management, Content Strategy, Content Planning, Content Creation, Copywriting, Community Management, Campaign Planning.

Digital Marketing:

Digital Marketing, Meta Ads Manager, Campaign Management, E-Commerce Management, Market Research, Competitor Analysis, Campaign Performance Analysis.

Public Relations:

Media Relations, Influencer Relations, Partnership Management, Brand Communication.

Business Operations:

Store Operations, Inventory Management, Quality Control, Customer Service, Sales Analysis, Profitability Analysis.

Tools:

Meta Ads, Canva, CapCut, Google Ads, Microsoft Office, Google Workspace.

Internship Project : Digital Marketing (Social Media & E-Commerce)
Managed end-to-end social media and e-commerce activities, from content planning and publishing to campaign execution and performance analysis. Conducted market and competitor research, monitored audience insights, and utilized digital advertising platforms to optimize reach, engagement, and overall campaign performance.
Operational Staff : Sushi Gookil
Managed daily store operations from opening to closing, overseeing inventory, procurement, quality control, cashier operations, and customer service. Analyzed daily revenue, expenses, and profit while supporting menu development, promotional activities, and social media initiatives to strengthen overall business performance.
Merchandise Project : PORTA-L
Developed a merchandise project inspired by the complexity of family, exploring themes of love, conflict, distance, and belonging through visual storytelling. Translated the concept into a distinctive visual identity and merchandise collection, combining experimental typography, surreal imagery, and raw visual elements to create pieces that feel personal, expressive, and open to interpretation.